Hmsemall

Much of the waste in advertising arises due to unplanned and unscientific use of advertisements. Failure to define clearly the objectives and policies of advertising, design and use of advertising campaign without correct and up to date market information, lack of coordination between advertising and other elements of marketing mix, expecting too much from advertising [...]

The major decisions in joint ventures that should be carefully taken in joint venture are given below:
1 ) Ojectives of the joint ventures : First of all, the basic objectives of a joint venture should be spelled out clearly. The interests of two partners may not be identical and compatible. Therefore, basic differences in [...]

There are several sources from which company can raise the funds required for fixed and working capital. The source which should be used in a given case depends mainly on the time period for which funds are required. On the basis of time period the financial needs of a company may be of three types,
1. [...]